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Know Your Product – The New Inquiry

Tags
#internet
Date added
Aug. 12, 2021, 12:25 a.m.
Description
Only as a product can we recognize ourselves as “genuinely” real, given the amount of attention and effort collectively directed at enchanting and foregrounding products within a consumer-capitalist culture. We are ideologically trained, repeatedly, every day, to love consumer goods; naturally we would want to become a consumer good ourselves, to appear deserving of love — from ourselves as well as from other people (who, on social media, offer quantifiable tokens of that deserved love in the likes and so on).