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[Letter from Los Angeles] The Anxiety of Influencers, By Barrett Swanson | Harper's Magazine

Tags
#internet
Date added
Sept. 6, 2021, 11:39 p.m.
Description
For the past twenty-four hours, I’ve been dwelling among the influencers at Clubhouse FTB, enduring bouts of dick jokes and long glugs of White Claw, the sort of chaffing male camaraderie you’re apt to find in frat houses or hunting lodges. Among the various House Rules, which are enumerated on a whiteboard in the dining room of this mansion, are boldfaced injunctions to wake up by 10 am, to refrain from drinking Sunday through Thursday, to hold house meetings every morning at 11:30, and to “finish brand deliverables before inviting guests.” Unlike some other houses, the Clubhouse isn’t owned and operated by the influencers themselves but is overseen by outside investors. In exchange for posting three to five videos per week to the Clubhouse social-media accounts, the boys receive free room and board, plus whatever brand deals they can get based upon their “relevance.”